Hey, I’m Abdullah 👋🏻
Over the years, I’ve designed brands and products with early and growth stage startups. I help teams find product-market fit through continuous discovery and building things people love.
I live in Toronto, where I spend my free time exploring cafes and staying active through running, cycling, soccer, and volleyball.
Starting as a scheduling app, 7shifts has evolved into a complete team management platform for restaurants. I joined the team to help venture into a new space - payroll. In just a few months from launch, we successfully paid over $50 million dollars to thousands of restaurant employees.
Simplify ruthlessly. A kick-ass half is better than a half-assed whole.
Alongside a small, newly formed product team, we pivoted a medical record retrieval service into Marble, a health data API platform for health and adjacent industries - in other words, Plaid for health data. I led research and design as we explored this new space and raised funding to bring the product to market.
Do things that don’t scale - be scrappy. Optimize for learning at every step.
At PureFacts, we reinvented our reporting platform, shifting from custom client solutions to a highly contextual experience designed to match the advisor-investor relationship. Along the way, we also experimented with AI concepts to help predict client churn.
Although users and buyers may be different, always talk to end users first.
Let's chat!
Find me on Twitter or email me at hey@abdullahmemon.ca