👋🏻 I’m Abdullah - a product designer and strategist.
I’ve spent the last decade designing brands and products for early and growth-stage startups, where speed and collaboration matter most. Through discovery and prototyping, I bring clarity to chaos and help teams ship polished, high-impact products
I’m based in Toronto, where I spend my free time exploring cafes, staying active through sports, and experimenting in the kitchen. Lately, I’ve also taken up golf, mainly to practice patience and recover lost balls in the woods.
I’m leading design across our banking experiences, from onboarding in minutes to simplifying payments from the ground up. I work closely with the founding and engineering teams to ship fast, build scalable systems, and shape a product that earns trust and brings delight from day one.
As 7shifts expanded from scheduling into team management for restaurants, I led design for the company’s biggest bet - Payroll. I helped build, launch, and scale a new offering, collaborating with product and service teams and leaders across 7shifts.
Alongside a small, cross functional team, we pivoted a medical records company into an API platform for health and wellness apps. In other words, Plaid for health data. I led research and design as we explored this new space and raised funding to bring the product to market.
At PureFacts, I led research and design to reinvent our Insights platform, shifting from custom client solutions to a scalable, contextual experience for Advisors and Investors. Along the way, we also experimented with predictive AI concepts to provide relevant insights, faster.